Designed With Purpose. WordPress Web design that’s Built to Last.
Get a strategy-first website you’re proud to share in 4-6 weeks
I build WordPress websites for founders, mission-driven teams, outdoor and product brands. Clients stay with me for 5, 10, even 20+ years. Seriously.
You get one person, start to finish.
No handoffs. No agency turnover.
Just someone who sticks around, years after launch.
mountain-hiking.com
1
Problem
The Catskills had no credible, modern hiking resource. Existing sites were outdated, hard to use on mobile, and thin on real trail detail.
2
Solution
I built and launched this small business from the ground up: a custom WordPress theme, fully responsive, with Advanced Custom Fields powering rich, structured trail guides — hyper-detailed beta paired with original photography, gear reviews, and safety content.
3
Outcome
Since 2019, it’s grown into the go-to reference site for Catskills hikers and a real revenue business — almost 10,000 Instagram followers, a 5,400+ email list, and ~$15,000/year revenue across multiple income streams. Design, development, content, and growth — all built and run entirely by me. (Yeah, I’m a founder too.)
launched 2019
dorchestertowerscondo.com
1
Problem
Longtime client Eileen Hsu needed a website built around an unusually specific real estate niche: buying, selling, and renting apartments in a single Upper West Side condominium building. The challenge was turning that deep expertise into a credible online presence that could attract owners and buyers through search and convert them into leads.
2
Solution
I built a WordPress site around Eileen and Morgan’s strongest competitive advantage: they don’t just sell at Dorchester Towers, they live there. The site combines property listings, market reports, neighborhood information, FAQs, testimonials, and conversion-focused landing content to establish authority and capture highly targeted real estate leads.
3
Outcome
The site has become a long-running marketing platform for a highly specialized real estate business. Eileen and Morgan now cite 100+ successful transactions at Dorchester Towers, backed by years of market content, client testimonials, and an extensive archive of building-specific information. I continue to support and develop the site as the business evolves.
client since 2017
cfnj.org
1
Problem
CFNJ’s original website had fallen years behind. It ran on outdated custom CMS, was hard to manage, and no longer reflected the scale of the foundation’s work.
2
Solution
I redesigned the site in 2013 on WordPress, and it served the foundation for over a decade. When CFNJ moved to a new design in early 2026 (built by another firm), I ran point on the technical side of the transition, migrating the site to WPEngine, managing the deeper page build-out, and directing the technical launch. Since then, I continue to build-out and support the site on weekly basis.
3
Outcome
A 13+ year relationship and counting. I continue to support the site’s ongoing growth: with everything from SEO and 301 redirects, landing page writing and design, Meta Pixel and ad campaign support. I work directly with CFNJ’s staff and technical partners at every level
client since 2013
who I work with
I work with founders and small teams who care a ton about what they’re building and do not have time for chaos
I work with a limited number of clients.
My work spans websites, identity, print, and systems. Built for real businesses and maintained over time. I work most often with:
- Small commercial brands
- Outdoor and product-focused businesses
- Mission-driven organizations
- Solo founders
If you value restraint, clarity, and follow-through, we’ll likely get along.
What I do
WordPress web design with depth, not noise
No over-engineering. No disappearing act. Just solid work, long-term. You get strategy, design, and development handled in one place.
Website design and rebuilds
New websites, designed from the ground up and existing sites that have outgrown their structure rebuilt to modern standards. The goal is a site that feels clear, modern, and easy to maintain.
Structure, messaging, and content clarity
A good website begins with clear thinking. I help organize your content, sharpen your message, and structure your pages so visitors immediately understand what you do.
WordPress development and performance
I build fast, stable WordPress websites using a lean toolset and a restrained approach. Fewer moving parts means fewer headaches later.
Ongoing support and long-term partnerships
Most of my client relationships last for many years. I remain available for updates, refinements, and future development whenever it’s needed — long-term WordPress web design, not one-and-done.
The SURGE Method™
A clear, five-step process that takes your website from concept to long-term performance. Designed for founders and teams who want progress without the chaos.
01
Scope
We define your goals, audience, and success metrics. This gives us a clear, strategic brief that guides every decision moving forward.
02
Unlock
We explore creative direction and structure. This includes a set of flashboards. Focused visual explorations that combine typography, tone, and imagery.
03
Release
We design, build, and launch your site. A fast, functional WordPress platform that feels as good as it looks. Carefully structured, easy to manage, and built to last.
04
Grow
We put the right systems in place. SEO, analytics, and lead capture. So your website doesn’t just exist. It performs.
05
Evolve
We stay close after launch. Refining, improving, and expanding your site as your business grows. This is where long-term value is built.