websites FOR FOUNDERS, outdoor brands, and SMALL TEAMS
Websites and design for when you don’t have time for chaos.
I build WordPress sites for founders, outdoor and product brands, and small mission-driven teams. Clients stay with me for 5, 10, even 20+ years. Seriously.
mountain-hiking.com
1
Problem
The Catskills had no credible, modern hiking resource. Existing sites were outdated, hard to use on mobile, and thin on real trail detail.
2
Solution
I built and launched this small business from the ground up: a custom WordPress theme, fully responsive, with Advanced Custom Fields powering rich, structured trail guides — hyper-detailed beta paired with original photography, gear reviews, and safety content.
3
Outcome
Since 2019, it’s grown into the go-to reference site for Catskills hikers and a real revenue business — almost 10,000 Instagram followers, a 5,400+ email list, and ~$15,000/year revenue across multiple income streams. Design, development, content, and growth — all built and run entirely by me. (Yeah, I’m a founder too.)
launched 2019
margulieshoelzli.com
1
Problem
A multi-office architecture firm — with offices across New York, Florida, and Texas — needed a website that could showcase a large, growing portfolio of major commercial and institutional projects at a level of polish that matched their reputation, without becoming slow or hard to manage as the work piled up.
2
Solution
A full-screen video gallery homepage built with Slider Revolution, paired with Envira Gallery for fast, high-volume project display, and extensive custom styling to keep the experience polished at scale.
3
Outcome
Launched in 2018 and still actively supported by me today, the site has grown to 115+ projects and a 40+ person staff directory, and an 8-year partnership with no sign of slowing down.
client since 2017
cfnj.org
1
Problem
CFNJ’s original website had fallen years behind. It ran on outdated custom CMS, was hard to manage, and no longer reflected the scale of the foundation’s work.
2
Solution
I redesigned the site in 2013 on WordPress, and it served the foundation for over a decade. When CFNJ moved to a new design in early 2026 (built by another firm), I ran point on the technical side of the transition, migrating the site to WPEngine, managing the deeper page build-out, and directing the technical launch. Since then, I continue to support the site weekly as well as other online outreach functions on an ad hoc basis.
3
Outcome
A 12+ year relationship and counting. I continue to support the site’s ongoing growth: with everything from SEO and 301 redirects, landing page writing and design, Meta Pixel and ad campaign support. I work directly with CFNJ’s staff and technical partners at every level
client since 2008
who I work with
I work with founders and small teams who care deeply about what they’re building—but don’t have time for web chaos.
I work with a limited number of clients.
My work spans websites, identity, print, and systems. Built for real businesses and maintained over time. I work most often with:
- Small commercial brands
- Outdoor and product-focused businesses
- Mission-driven organizations
- Solo founders
If you value restraint, clarity, and follow-through, we’ll likely get along.
What I do
Design with intention, not noise
No over-engineering. No disappearing act. Just solid work, long-term. You get strategy, design, and development handled in one place.
Website design and rebuilds
New websites, designed from the ground up and existing sites that have outgrown their structure rebuilt to modern standards. The goal is a site that feels clear, modern, and easy to maintain.
Structure, messaging, and content clarity
A good website begins with clear thinking. I help organize your content, sharpen your message, and structure your pages so visitors immediately understand what you do.
WordPress development and performance
I build fast, stable WordPress websites using thoughtful tools and a restrained approach. Fewer moving parts means fewer problems later.
Ongoing support and long-term partnerships
Most of my client relationships last for many years. I remain available for updates, refinements, and future development whenever it’s needed.
The SURGE Method™
A clear, five-step process that takes your website from concept to long-term performance. Designed for founders and teams who want progress without the chaos.
01
Scope
We define your goals, audience, and success metrics. This gives us a clear, strategic brief that guides every decision moving forward.
02
Unlock
We explore creative direction and structure. This includes a set of flashboards. Focused visual explorations that combine typography, tone, and imagery.
03
Release
We design, build, and launch your site. A fast, functional WordPress platform that feels as good as it looks. Carefully structured, easy to manage, and built to last.
04
Grow
We put the right systems in place. SEO, analytics, and lead capture. So your website doesn’t just exist. It performs.
05
Evolve
We stay close after launch. Refining, improving, and expanding your site as your business grows. This is where long-term value is built.