The Web is finally catching up with the printing press
As a designer with better than 20/20 vision, I have to say I fairly loathe my design colleagues’ general preference for tiny type. Readable text, generous line spacing, and lots of white space—this isn’t a design trend at all. It’s just good typographic practice, following on from simple guidelines set down in the first half of the last century. It seems like the Web is finally catching up with the printing press.
- Don’t ask us to adjust the font size on your site: we don’t want to have to fiddle with preferences before we read your site.
- Crowded Web pages don’t look good: they look nasty. Filling pages with stuff never helps usability.
- Don’t tell us scrolling is bad. Because then all Web sites are bad. Is flipping the pages in a book bad?
- Standardize the font size for long texts: make it readable from the get-go.
- Let your text breathe. Using white space is not a designer’s nerdy issue. It aids readability.
- Use reader friendly line spacing.
- Use clear color contrast.
- Text as images looks pretty, but pretty is not what the Web is about. It’s about communication and information, and information needs to be readable and usable and scalable and citable and sendable.