You may already be familiar with instant-load articles on Facebook where the content loads faster than you can blink. Google is bringing this function to everywhere. Here’s how to get WordPress Accelerated Mobile Pages running on your site.
Background: Mobile Browsing, Ugh
Since 2015, the majority of web searches are conducted via mobile—according to Google—and you know how sucky cell phone browsing can be.
Every web page you view is actually a combination of files. Computers pull dozens or even hundreds of individual resources from a server to build up a page. And although it’s 2016, page load times still suck. Even on fast mobile networks.
The problem is orders of magnitude worse for people on sub-optimal networks. Which is most of us.
The Accelerated Mobile Pages Project aims to provide optimized content that can load instantly on mobile devices.
How optimized? Really optimized. Super-stripped-down versions of your pages. Almost no styling whatsoever: no branding, no theme, no header, footer or sidebar. Just the very minimally-styled main content of your page.
An individual page that might have been a combination of 30 or 50 resources is stripped bare of everything non-crucial. This results in a very lean page, which makes it very, very quick to load.
WordPress Accelerated Mobile Pages Plugin
It’s important to remember that Google will prefer to provide links to AMP pages to users who search online. If you don’t have Accelerated Mobile Pages in place, your traffic will take a big hit.
Luckily, Automattic, the makers of WordPress, already have a WordPress Accelerated Mobile Pages plugin available, called simply AMP.
With this plugin active, all posts on your WordPress site will have dynamically generated AMP-compatible versions, accessible by appending /amp/ to the end your post URLs.
For example, if your post URL is
domain.com/title-goes-here/, you can access the AMP version of your article at
Installation is Simple
Just go to Plugins › Add New and search for “AMP”. Install, activate and you’re done—the plugin has no settings.
However, do go to Settings › Permalinks and click that Save Changes button—always a good idea when you add anything that tweaks your site’s URLs.