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Good-Looking Isn’t Good Enough: What Your Website Really Needs to Say
These days, a great-looking website isn’t enough. Strange thing for a web designer to say? Not at all. Obviously, websites should look good. Typography, photography, color, hierarchy, spacing, usability and polish — they all matter. But looking professional is just …
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How I raised one website’s accessibility score from 82 to 98 in a day
When people think of a website accessibility audit, they often picture lawsuits, government regulations, or a long technical checklist. Those things certainly exist, and for many businesses and organizations the legal requirements are reason enough to take accessibility seriously. But …
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What AI Can’t Copy
There’s an excellent Substack post by Kevin Kelly called “Better Than Free” that’s been rattling around my head for a minute. His argument is simple: in a world where perfect copies are free and instant, the things people will still …
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Why Are My Emails Going to Spam? (Plain-English Guide to Fixing Your SPF, DKIM & DMARC)
If you’re sending emails from your website and they’re ending up in people’s spam folders, you’re not alone. Emails going to spam is a common problem for small businesses, nonprofits, and anyone sending emails through custom domains like hello@yourdomain.com.…
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The best Google Analytics alternative for WordPress if you hate GA4
To say that interacting with Google Analytics 4 (GA4) has become a challenging and maddening experience is putting it mildly. We’ve all long been desperate for a solid Google Analytics alternative for WordPress. GA4 has a tricky setup process, convoluted …